Transformasi Ritual Hindu di Era Digital Melalui Akun TikTok @bayuivanders
Keywords:
Digital Representation, Hindu Ritual, Online Religious Practice, Sosial Media, TikTokAbstract
The development of digital technology has transformed the way society performs religious practices, including Hindu rituals, which can now be conducted online. This raises questions about how these practices are represented on social media, how user interactions are formed, and how ritual mechanisms are carried out for patients in distant locations. This study aims to analyze the content presentation patterns of Hindu rituals on the TikTok account @bayuivanders, as well as to examine user interactions and the mechanism of online rituals. The research applies the theory of Mediatization of Religion by Stig Hjarvard to explain the shift of religious practices into digital spaces, and the theory of Representation by Stuart Hall to explore the symbolic meanings within the video content. This study uses a qualitative method with a content analysis approach by observing videos and user comments on the TikTok account @bayuivanders. The results show that the ritual content is consistently presented with typical elements of Balinese Hinduism, creating a sacred atmosphere and attracting emotional engagement from users, including those of different religious backgrounds. The online ritual mechanism is carried out through direct video call guidance, where patients follow symbolic instructions from their homes. Based on these findings, it is recommended that social media be used more broadly and ethically to preserve religious practices, and that spiritual practitioners adapt their delivery methods without compromising the essential meanings of the rituals.
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